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In another exciting first for Lola Tillyaeva´s maison de parfums, The Harmonist, has been nominated for two awards at the prestigious Fragrance Foundation Awards. Moon Glory was selected in the category “Fragrance of the Year, Women’s Luxury”, while Sun Force was chosen as a contender for “Fragrance of the Year, Men´s Luxury.” Being a relative newcomer, this shows that Lola´s dedication and attention to detail is really paying off. Other brands in the running are Chanel, Gucci and Armani. Lola Tillyaeva was thrilled to hear the news saying: “Being recognized by the Fragrance Foundation is an incredible honour. Our team is passionate about creating unique, memorable scents that captivate the wearer and reflect the planet´s beauty and the wonders of nature. We will continue to innovate in the perfume industry and are excited to announce that The Harmonist will release a new collection of scents in the Fall of 2021.”
Lola Tillyaeva founded the company in 2016 and scours the globe in search of the finest ingredients. Lola´s passion for perfume is a product of her childhood. Growing up immersed in the aromas of the Silk Road she knows how the sense of smell can be a powerful trigger of memories. “Smells act like time capsules and our childhood memories have a lasting impression staying with us throughout our life, affecting our perfume preferences.”
To guide the creative process, she turned to the venerable Eastern philosophy of Feng Shui. Given its world view seeks to find harmony between the opposing forces of ying and yang, Feng Shui would seem an apt foundation on which to create a harmonious scent. Lola Tillyaeva also brought in one of Europe´s finest ´noses´ and a Prix International du Jeune Parfumeur Créateur winner, Guillaume Flavigny. The result is a range of fragrances, at once subtle yet complex, which complement the individual´s energy. As Lola puts it, “Creating a scent is very much like creating a piece of music – notes blend into chords, and the chords harmonize into a full-blown melody. Just like a good piece of music, a good fragrance encompasses a wide range of tonalities, the notes of different scents, if you will.”
As Lola is deeply concerned about the environment, The Harmonist´s business model is designed to limit its ecological footprint. Lola insisted from the outset that sustainable practices such as utilizing recyclable materials and refillable glass bottles be used. She also spearheaded The Harmonist’s first charitable The Droplet, an interactive art installation designed to raise awareness about water scarcity.
Lola Tillyaeva, originally from Uzbekistan, is also the innovator behind the Maison de l´Ouzbékistan gallery. Located in Paris, the gallery houses an extensive collection of pieces which represent her native land´s rich cultural heritage. She and her husband, Timur Tillyaev have also founded several well-respected philanthropic organizations such as The You Are Not Alone Foundation and The National Centre for the Social Adaptation of Children (NCSAC) – an institution which helps kids with disabilities and is unique to Central Asia.
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