Ms Karimova-Tillyaeva is the visionary behind The Harmonist, a recently-launched maison de parfums inspired by the ancient Chinese philosophy of Feng Shui. The new brand offers 11 signature scents, which reflect the dual nature of Yin and Yang, the traditional Chinese concept of empowering your inner self and your whole body by bringing it into harmony with the world around you. Created by a well-known French perfumer using the finest natural ingredients from around the world, the sophisticated signature scents embody the five elements regarded as the building blocks of all natural phenomena – metal, fire, earth, water and wood. The Harmonist’s first boutique debuted in Paris in February 2016 followed by a store in Los Angeles which was launched in March the same year.
In accordance with the brand’s philosophy, The Harmonist is committed to sponsoring philanthropic causes aimed at developing effective solutions to some of the world’s most pressing problems, such as providing clean and safe drinking water in developing countries, ensuring the durability of clean water sources, increasing community awareness about water conservation and developing training materials for education about sanitation and hygiene.